With worldwide uncertainty increasing exponentially and customer behaviors evolving rapidly, organizations must respond and adapt in real time, not only to meet demand as a basic necessity but to lead the market in this brave new world.

For technology to foster — rather than disrupt — the work we do, it must be allowed to lead. Companies that are digital default gain improved insights, enhanced customer experiences, and new business models — all in real time. At the core of this transformation is data, of course: How data is stored, accessed, and analyzed can be the key or the lock to agility, speed, and efficiency in innovation.

In this white paper, we explore:

• How data is an integral part of innovation and leadership in today’s market
• How leaders are accelerating digital transformation with data platforms that simplify their data environment.
• The conditions required to cultivate a digital-by-default culture within an organization.
• How the path to a progressive, agile data model is unique for each organization, based on their starting point.